Descriptif du poste

Mission

Own marketing-sourced and marketing-influenced pipeline for France (and increasingly the US), by turning events, outbound, and content into qualified opportunities. You are a hands-on while setting the demand-generation strategy.other

Team
You will lead a team including two others marketers (Senior PMM and Marketing Manager) and report directly to the CEO

Reporting & team

Reports to: CEO
Works closely with: VP Sales + SDR/AEs (daily), Head of Brand.
Direct reports: Senior PMM, Marketing Manager

Core responsibilities

1. Turn events into pipeline

Pre-event: build target-account lists and outreach plays (with the SDR) so the right people are met, not just badge-scanned.
On-site: define the lead-capture and qualification approach.
Post-event: own structured, fast follow-up and nurture sequences — this is where most event ROI is currently lost.
Measure event-sourced pipeline and ROI per event; decide what to repeat, drop, or scale.
Partner with the Head of Brand (who runs logistics); this role is accountable for the business generated.

2. Level up outbound

Build the engine the SDR/AEs run: ICP/account selection, segmented target lists, sequence structure, messaging angles, and supporting assets.
Run a feedback loop with the Head of Sales on what converts.
The SDR/AEs send and book, this role designs, equips, and optimises.

3. Reporting & funnel hygiene

Campaign tracking, lead-source attribution, funnel/conversion and event-ROI reporting in HubSpot.
Out of scope: fixing the underlying Salesforce HubSpot sync and data model. That's a RevOps skillset, handle via a contractor or dedicated hire. This role consumes and reports on the data and flags what's broken, it doesn't re-architect the stack.

4. Strategy & experimentation (the 30%)

Own the demand gen plan and the pipeline number.
Because inbound is structurally weak, systematically test new channels: webinars, partnerships/co-marketing, niche communities and media, account-based plays. Treat paid as a known weak channel here.

6. Support the US launch

Adapt plays, and events for the US
Not a day-one primary focus, France pipeline comes first, US ramps as it matures.

6. Narrative and content integration

Guardian of the messaging and content point of view across pipe-generating assets (outbound, events, sales content).
Work with the CEO and PMM to keep the "content-first / end of campaigns" category narrative present as a backdrop, even when the priority is pipe.
Comfortable selling a contrarian category story (not just "better tool"): can articulate why a new approach beats the incumbent way of working.

Growth Lead

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